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Please use this identifier to cite or link to this item: http://repositorio.insp.mx:8080/jspui/handle/20.500.12096/8268
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dc.coverage.spatialnacional
dc.creatorMunguía , Ana
dc.date.accessioned2023-05-25T14:21:44Z-
dc.date.available2023-05-25T14:21:44Z-
dc.date.issued2020
dc.identifier.urisicabi.insp.mx:2020-None
dc.identifier.urihttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC7246833/pdf/ijerph-17-03086.pdf
dc.identifier.urihttps://www.doi.org/ 10.3390/ijerph17093086
dc.identifier.urihttp://repositorio.insp.mx:8080/jspui/handle/20.500.12096/8268-
dc.description.abstractAbstract (1) Background: Nutrient-poor, energy-dense food and beverage (FB) advertisements influence children's food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of FB advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 FB were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). FB advertised in children's programs had a higher content of energy, total fat, and saturated fat (p 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health.
dc.formatpdf
dc.languagespa
dc.publisherESPM INSP
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectAdvertising, Beverages, Child Europe Food Industry Food, Humans Mexico Nutritive Value, Television
dc.titleNutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs
dc.typeinfo:eu-repo/semantics/article
dc.subject.ctiinfo:eu-repo/classification/cti/3
dc.creator.orcidorcid/0000-0002-3962-4617;Munguía , Ana
dc.creator.orcidorcid/0000-0002-8111-0871;Théodore, Florence
dc.creator.orcidorcid/0000-0003-2400-8675;Tolentino Mayo, Lizbeth
dc.creator.orcidorcid/0000-0003-3225-7524;Vandevijvere, Stefanie
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